Sep 22 2016
For all PhDs or adjunct lecturers who seek a supplemental income and have considered going into business for themselves, this course may be what you’ve been seeking. This course is designed specifically for PhD holders interested in making the transition from the academy to the business world, or in combining the two as I have.
Entrepreneurship for Academics will cover the fundamentals of launching a home-based small business, including entrepreneurial skills such as:
- Thinking and writing like an entrepreneur (for academics)
- Evaluating existing skills and developing a business concept
- Academic entrepreneurship
- Social entrepreneurship
- For-profit vs. not-for-profit structures
- Developing a mission statement
- Market research and competition analysis
- Business registration, incorporation, legal, and potential funding resources in your community
- Web site content ideas
- Advertising, promotion and social media strategies
- Media relations
- Basic bookkeeping
- Open questions from students
Times and dates (five sessions):
Sundays, January 8, 15, 22, 29, and February 5, 2017, 1:00-2:30 pm Eastern time.
Online, via GoToMeeting
$299.00 Canadian (Students from all countries are welcome.)
Contact Dr. Andrea D. Lobel at email@example.com for more information and the registration link.
And of course, please feel free to share this link widely. Thank you!